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tagboard
Posted by tagboard
October 19, 2020

How To Tell Meaningful Real-time Stories During the Presidential Debates

While the U.S. Presidential Debates for the 2020 Presidential Election produced animated and heated discussions from all sides of the stage, the insightful coverage of the debate produced by news outlets around the nation is what stood out.

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tagboard
Posted by tagboard
October 19, 2020

Internal Communications in a Remote World

As companies around the world embrace the new normal of remote work, they must also embrace new methods of internal communication and employee engagement. Despite the physical distance between employees, their desire to connect and feel like a part of the company has never been stronger.

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tagboard
Posted by tagboard
October 14, 2020

#Storyteller: Episode 126 with John Colucci at Sinclair Broadcast Group

“There’s no shortage of places to get the national news,” said John Colucci, Senior Director of Social Media at Sinclair Broadcast Group. “You can turn on CNN, you can turn on FOX News, MSNBC, or go on to any number of national sites and find out what’s happening in D.C. and around the country, but especially right now with COVID-19 and everything we’re dealing with, people want to know what’s happening in their backyards more than ever. There’s such an appetite for it, and that’s really where we shine.”

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tagboard
Posted by tagboard
October 7, 2020

Representing a Brand Personality

In the second installment of our three-part blog series detailing Tagboard’s recent brand identity journey, we explore how to represent our brand personality using the traits we discovered in part one through our brand attributes exercise.

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tagboard
Posted by tagboard
September 23, 2020

What's New in Tagboard in September 2020

A snapshot of what's new in Tagboard this month, including enhancements to Tagboard Graphics through dynamic date/time and automated slideshow widgets, and another brand new Display Theme to visualize your content in a Mural.

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Daniel Braun
Posted by Daniel Braun
September 23, 2020

4 Lessons in Interactivity From the Return of Football

Football season is upon us, despite all of the uncertainty throughout the offseason thanks to COVID-19. Given that the fan experience looks a whole lot different than years past, teams across the nation are finding new innovative ways to connect with their fans regardless of where they are.

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tagboard
Posted by tagboard
September 21, 2020

Defining Brand Personality Traits

In the first of this two-part series, we explore Tagboard’s recent brand identity journey and how we discovered our brand personality traits.

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Daniel Braun
Posted by Daniel Braun
September 17, 2020

Carolina Hurricanes See Success With #LoudestHouses Virtual Campaign

“Last season, playoff hockey returned to the Carolinas and PNC Arena and with it – loud and proud Caniacs. Our arena has been referred to as the loudest house in the NHL at times, and we highlighted this our marketing communications strategy and celebrated the label with a rally towel,” said Dan LaTorraca, Senior Director of Marketing at the Carolina Hurricanes.

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tagboard
Posted by tagboard
September 15, 2020

Best Practices in Interactive Programming

“A lot of our planning from a content perspective was how do you give the feeling and the energy that it’s an exciting game if there are no fans there?” said Tyler Steinhardt, Director of Marketing at the Premier Lacrosse League (PLL). It’s a challenge that nobody thought they would have to deal with a year ago, but it’s one that Steinhardt and the PLL faced head-on with tremendous success.

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tagboard
Posted by tagboard
September 2, 2020

#Storyteller: Episode 125 with Kris Heineman, Chief Digital Officer at AC Business Media

Kris Heineman describes working in media as a game of inches, just like football.

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