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tagboard
Posted by tagboard
March 17, 2021

Storytelling & Fan Engagement in a Digital Age with WWE’s Nate Loucks

“We're seeing watch time go up across our channels, and that is super important to us,” said Nate Loucks, VP of Production & Strategy for WWE’s Advanced Media Group. “How much time are they spending with us in an age where the attention span is so small. When we see those go up, that to me is a key trigger that, ‘hey, something's working here’.”

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tagboard
Posted by tagboard
March 10, 2021

Audience Engagement Strategy with WarnerMedia’s Dan Cho

“One of the things that we figured out with Tagboard is, let's make this show interactive. Let's give them a reason to tune at a specific time,” said Dan Cho, VP of Social & Digital Marketing at TNT, TBS, and TruTV. “It's a little bit of a task, but we want people to give their opinions and feel like they have a voice in the show.”

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Christine Chalk
Posted by Christine Chalk
March 8, 2021

The Magic of TV: Pulling back the Curtain on #Storyteller

Ten years ago when I produced local news, I sat in a beautiful control room full of multi-million dollar equipment. We had an EP, three producers, two writers, and an assignment desk editor who worked on two-and-a-half hours of live content every morning. There were two directors, two editors, a graphics operator, and an engineer who brought the show to life. And of course four talented anchors and three live crews out in the field.

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tagboard
Posted by tagboard
March 3, 2021

Data-Driven Decisions to Build Audience Engagement with Karen Horn

“When we started putting videos on our website, at that point for a brand, everybody thought we were nuts. We thought we were nuts, but whatever. We needed to put it somewhere and we had it, so we put it up,” said Karen Horn, VP of Research & Growth for Cheddar Inc.. “It worked even then. And of course now these bite-size videos and VOD -- it's an industry unto itself, and it's taking over even in our consumption habits of articles.”

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Betsy Soler
Posted by Betsy Soler
February 26, 2021

The Power of Community & Interactive Production on Giving Day

Giving Day campaigns or any fundraising event for that matter can find success in many different ways. In the case of DePaul University, the Office of Advancement found tremendous success by uniting their community and giving them opportunities to not only contribute to the cause but to share and interact with one another.

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tagboard
Posted by tagboard
February 24, 2021

Mastering Interactive Experiences with Michael Bucklin of FOX Sports

“There's a real pride in being innovative, trying things, and not being afraid to fail,” said Michael Bucklin, VP of Digital Content for FOX Sports. “And that whole not being afraid of failing is really hard to teach but we just committed to it, and that’s how we learned.”

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Tagboards-Guide-to-Engaging-Awards-Show-Programming
Sky Muller
Posted by Sky Muller
February 19, 2021

Tagboard’s Guide to Engaging Awards Show Programming

Awards show season is upon us, and from the red carpet to the after party, viewers will be looking for exclusive access to engage and interact with celebrities from home. 

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tagboard
Posted by tagboard
February 17, 2021

Digital & Podcast Promotion Strategy with Crooked Media’s Elijah Cone

“I went and met the hosts, Jon Favreau, Tommy Vietor, and John...

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tagboard
Posted by tagboard
February 10, 2021

#Storyteller: Sports Innovation With Twitter’s TJ Adeshola

“If it makes the group chat, it's something we're talking about," said TJ Adeshola, Head of U.S. Sports Partnerships at Twitter. “Ideally in addition to helping our partners generate sponsorship revenue, which is a huge priority for us, we really prioritize innovation.”

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Austen DeWolf
Posted by Austen DeWolf
January 25, 2021

Tagboard Interactive Empowers Media Partners To Engage Audiences in Real-Time

In an ever-growing battle for attention, how we as viewers both consume and expect content to be delivered is changing. Viewers have come to expect more immersive, cohesive experiences spanning multiple channels and platforms on demand. 

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