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Social Media Storytelling Strategy with UFC’s Eric Yee
“There’s certainly a lot of aspects to take into account each fight,”...
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UFC® taps Tagboard to Integrate TikTok into Broadcast Programming for Enhanced Storytelling
UFC®, the world’s premier mixed martial arts organization, was among the first...
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Authentic Digital Storytelling with MLB’s Barbara McHugh
“I think 2020 for all of us was all about pivoting and...
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The Next Generation of Tagboard Leadership
Friends and colleagues, if the headline didn’t give it away, I have...
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Tagboard is Proud to Announce Nathan Peterson as Company President
It’s hard for me to believe that this month marks the 10th...
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MLB Signs Multi-Year Deal With Tagboard to Help Merge the Physical & Digital Fan Experience
Today, Tagboard and Major League Baseball (MLB) are entering into a multi-year...
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Leveraging the Power of Reddit Communities with Tagboard
Reddit is home to some of the most engaged and vibrant communities...
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Storytelling & Fan Engagement in a Digital Age with WWE’s Nate Loucks
“We're seeing watch time go up across our channels, and that is super important to us,” said Nate Loucks, VP of Production & Strategy for WWE’s Advanced Media Group. “How much time are they spending with us in an age where the attention span is so small. When we see those go up, that to me is a key trigger that, ‘hey, something's working here’.”
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Audience Engagement Strategy with WarnerMedia’s Dan Cho
“One of the things that we figured out with Tagboard is, let's make this show interactive. Let's give them a reason to tune at a specific time,” said Dan Cho, VP of Social & Digital Marketing at TNT, TBS, and TruTV. “It's a little bit of a task, but we want people to give their opinions and feel like they have a voice in the show.”
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The Magic of TV: Pulling back the Curtain on #Storyteller
Ten years ago when I produced local news, I sat in a beautiful control room full of multi-million dollar equipment. We had an EP, three producers, two writers, and an assignment desk editor who worked on two-and-a-half hours of live content every morning. There were two directors, two editors, a graphics operator, and an engineer who brought the show to life. And of course four talented anchors and three live crews out in the field.
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