Resources

Subscribe to our newsletter for the latest news and the best practices in live production and interactive storytelling

Categories

Additional Resources

tagboard
Posted by tagboard
July 2, 2020

The Holiday Planning Guide: Engaging Your Loyal Consumers

You’ve had your budget and plan in place since July, but you’re missing that extra “wow” factor. Thanksgiving is over, and you may be thinking that you’re running out of time, but don’t panic. We have some easy, effective ways to jumpstart your campaigns as you approach the busiest season of the year.

Read More
tagboard
Posted by tagboard
July 2, 2020

#Storyteller: Episode 104 with NHL Seattle & XFL Seattle Dragons

On this episode of #Storyteller, we sat down with two of the brilliant minds behind Seattle’s two newest sports franchises. 

Read More
tagboard
Posted by tagboard
July 2, 2020

The Holiday Planning Guide: Turning Employees Into Brand Advocates

Our last article covered ways to engage with your consumers who might already be posting about your brand and products online. In this article we will highlight ways to engage your employees.

Read More
tagboard
Posted by tagboard
July 2, 2020

#Storyteller: Episode 105 with Baltimore Ravens’ Jay O’Brien

As sports fans, we show up on gameday expecting to be entertained by the game on the field. Jay O’Brien takes us inside the production side of the gameday experience that fans don’t always get to see. As the VP of Broadcasting &  Gameday  Productions for the Baltimore Ravens, O’Brien is the thought-leader behind building an immersive, interactive gameday experience for fans. “For all of us who wish we were pro athletes, it’s such a rush to be able, we think, to affect the game.”

Read More
tagboard
Posted by tagboard
July 2, 2020

The Holiday Planning Guide: Leveraging Mobile Video & Livestreaming

Over the course of this series we’ve explored different ways to use:

Read More
tagboard
Posted by tagboard
July 2, 2020

#Storyteller: Episode 106 with Chasing the Cure’s Will Davies

“Let’s try to do good,” Ann Curry tweeted. “That’s what we can all do, in ways big and small.”

Read More
tagboard
Posted by tagboard
July 1, 2020

#Storyteller: Episode 101 with NFL Network’s Catherine Chan-Smith

We are just days away from the kickoff of the NFL season, as teams, players, and fans around the country prepare for the return of football. Catherine-Chan Smith, Senior Director of Social Integration at NFL Network, stressed that storytelling at this level is about finding balance. 

Read More
Sky Muller
Posted by Sky Muller
June 30, 2020

A Day in the Life of a Sports Director & How it’s Changed

  Like anything that’s been around for awhile, broadcast television has gone...

Read More
tagboard
Posted by tagboard
June 30, 2020

How To Tell An Authentic Story, And What That Even Means

May and June are two of the biggest months for brands and advertising. The One Show, American Advertising Awards and Cannes Lions are all awarded, while Clio starts accepting entries. It’s a busy few months on the award circuit on top of launching all your summer traffic.

Read More
tagboard
Posted by tagboard
June 30, 2020

Stepping Over the “Social Wall” to the Land of Interactive Digital Experiences

If you’ve attended pretty much any sporting event lately, you’ve likely seen what many refer to as a “social wall” — a display of content, mostly selfies, from fans around the event. Everyone loves seeing themselves up on screen, so it’s a great engagement piece to have in your arsenal. However, social media and production in general has evolved to a point where we can do so much more beyond the wall.

Read More