Tagboard Appoints Aaron Ryan, President of NorthRock X and Former NBA Executive, to Its Board of Directors

Tagboard, the world’s leading audience experience platform, announced today that Aaron Ryan, NorthRock X President and former NBA and Overtime executive, is joining its board of directors. The addition of Ryan further bolsters Tagboard’s leadership team as it continues to build momentum for its cloud production platform with major sports and media partners around the world.

“There’s an increased premium on quality storytelling and compelling forms of engagement. The tools used to enable both are going to be more critical than ever.

Aaron Ryan – Northrock x President

Ryan’s expertise across professional sports runs the gamut. During his 22-year career with the NBA, Ryan helped manage the business operations of numerous properties, including USA Basketball and the NBA 2K League, the first official eSports league operated by a professional American sports entity –  now in its 5th season.

“Joining Tagboard as an independent board member is a natural fit,” said Ryan. “Not only am I coming into a company with an established track record of working with many of the top sports and media brands, Tagboard also continues to innovate with partners in new areas and create technology extensions to evolve the fan experience.”

Today more than 600 sports and media brands utilize Tagboard to bring real-time content, interactive graphics, and polling into linear and digital broadcasts through their cloud production platform. CBS Sports, CNN, E! Networks, FOX Sports, Major League Baseball, NBC Sports, NFL Network, Riot Games, Turner Sports, and UFC are just some of the major partners that now use Tagboard for their production needs.

“We’re thrilled to welcome Aaron to our board,” said Tagboard CEO Nathan Peterson. “Aaron’s experience as an industry leader is invaluable to Tagboard and to me. As we continue to disrupt the way in which enterprise content is created, Aaron’s years of innovation and thought leadership will be an instrumental part of that journey.”

While content has never been more accessible, the same can’t always be said for live events. Whether it be economic or geographic reasons, the vast majority of global sports fans will never get to attend a live game involving their favorite team. Tagboard allows sports leagues and media partners to spin up broadcast quality content across any digital or linear channel with just a laptop and an internet connection – dramatically expanding the opportunities for fans to more deeply engage with their favorite leagues, teams, and players.

“This creates an opportunity, and produces pressure, for property rights holders to bring the game, storylines, and athletes as close to the viewer as possible,” says Ryan. “Any platform that can bring those fans closer to their favorite teams and athletes is adding value to the ecosystem.”

Aaron’s experience makes him an ideal fit as Tagboard continues to empower storytellers around the world to create new audience experiences and grow their global following. 

“While interest in sports continues to soar and digital innovation aids in connecting fan bases across the globe, limited physical access to the live events works against our ability to connect with our audiences. As a result, there’s an increased premium on quality storytelling and compelling forms of engagement. The tools used to enable both are going to be more critical than ever.”